We Are Hylda

Hylda takes the brakes off midlife

Hylda is a beauty and wellness platform for midlife women. We’re here to take the brakes off midlife, with expert information, products and stories from inspiring midlifers.

Passionate about communication and content, Saska has worked for consumer and commercial brands including Red, John Lewis and House of Fraser. Midlife for her is a time of opportunity and excitement. The best is yet to come.

A communications strategist and creative leader, Juliet has worked with global and local brands from Marie Claire and WGSN, to Amazon and Trouva. She believes that there is more to midlife than meets the eye, and wants to reframe the way we think about it.

Jude has spent over 30 years in media with a focus on brand and commercial development including licensing, accreditation and e-commerce on major consumer brands including Good Housekeeping and the Hearst UK portfolio. Passionate about the opportunities this midlife market represents, she is proud to be part of the community the business serves.