Avivah Wittenberg-Cox is a consultant, coach, author and speaker. She is author is Why Women Mean Business and How Women Mean Business, and 7 Steps to Leading a Gender Managed Business. Avivah regularly writes for Forbes and The Harvard Business Review and has given two Ted Talks. As CEO of global consulting firm 20-first, Avivah works with companies interested in capturing the competitive advantage of gender, nationality, and generational balance. Her clients at 20-first include Tata, Bayer, Unilever, Accenture, and Nestle. She has been profiled by The Telegraph, and interviewed by MarketWatch. By nationality Canadian, French and Swiss, she has an MBA from INSEAD and is a graduate of The University of Toronto.